Redman began his advertising career as a copywriter, mentored by two completely contrasting iconoclasts of the business- Australia’s visual expert, Siimon Reynolds, of Omon, and Singapore’s
adopted long copy scribe, Neil French, of The Ball Partnership

He became Creative Director of Batey Ads Singapore at the age of just 25, overseeing a department of 120 and guiding that team to the number one ranked creative agency in Australasia two years running, and second in the world to BBH London

In six years he won over 300 international awards at every international show for almost every client he worked on- Visa, Sony, Tag Heuer, BP, Mitsubishi, Swatch, Mercedes, Hennessy

Courted by Fallon McElligott, BBDO New York, and Chiat Day LA when he embarked on a photographic road trip across the USA in a beat-up convertible, Redman decided his passion really laid behind a camera, and he left it all behind to become a director

His first project was a shoestring charity TVC made for 1000 dollars. It won World's Best Public Service TVC, a One Show Bronze, and was selected for the Saatchi and Saatchi New Directors Showcase in Cannes- putting him amongst the hottest directing talent in the world

His second was for Singapore Airlines’ global launch of their new aircraft and was made for over a million

He wrote, co-produced, and directed his debut feature film, "The Long Lunch"- a caper flick drawing on his experience with the clash between East and West. Released in 2003, it screened at Cannes, appeared in Official Selection in five international festivals and sold to 8 countries- with the screenplay optioned by the Hollywood producers of “Jackass” for a US re-make

And for the last decade, Redman has been trusted to direct campaigns around the world for a multitude of global brands- Sony, Electrolux, Sprite, Pantene, Carlsberg, Sunsilk, Sony Ericsson,
Vodafone, Vaseline, Olay, Kia, Toyota, and Audi

From his business base in Singapore, he has filmed projects from Shanghai to Auckland, and Mumbai to Tokyo, working with Bollywood beauties, Indonesian pop stars, Japanese baseball
legends, Australian rugby internationals, and rubbish collectors in Bangkok. His work has appeared as far afield as Brazil, Mexico, South Africa and Europe

With over 20 years global experience, Redman has directed projects in Mandarin, Thai, French, Bahasa, Japanese, Cantonese, Spanish, Hindi, Urdu, Tagalog, Vietnamese, and, occasionally, in English

© island films 2011